Bachelor of Business Administration (B.B.A)

BBA at Pacific States University:

Designed for the Data-Driven Business

The Bachelor of Business Administration (BBA) at Pacific States University prepares students to succeed in today’s business world, where data and analytics drive decision-making. The program builds a strong foundation in business, marketing, and accounting, while giving special focus to statistics, analytics, and research methods that develop essential quantitative skills.

Distinctive Features

PSU’s BBA stands out for its emphasis on research and applied analytics. To graduate, all students must complete:

• 90 or more units in Business Statistics or other STEM-related courses (out of 180 total units)
• A 12-unit faculty-supervised thesis in their senior year

The thesis requires students to apply statistical and analytical tools to real-world business challenges. Areas of focus may include:

• Business Analytics
• Marketing Analytics
• Accounting Analytics

Pathways and Emphasis

All students graduate with a Bachelor of Business Administration (BBA) degree. With the approval of the Academic Dean, students may also declare an emphasis in Accounting Analytics, Business Analytics, or Marketing Analytics, based on the courses they complete and the focus of their senior thesis.